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Reputation Management

What is Reputation Management?

Any business is always preceded by its reputation. That holds true for any business environment – offline or online. There is no denying the fact that business is cut-throat and this is compounded by the presence of unscrupulous competitors, ex-employees who feel left out and dissatisfied customers.

Any business is always preceded by its reputation. That holds true for any business environment – offline or online. There is no denying the fact that business is cut-throat and this is compounded by the presence of unscrupulous competitors, ex-employees who feel left out and dissatisfied customers.

Since Internet is a democratic platform, the freedom of expression takes on a totally different meaning and it becomes a free for all warfare of words. The result is a dent in reputation and this particularly hurts if you have persevered to be ethical and give your best both as an individual and as a company.

What is SERM?

Search Engine Reputation Management (SERM) is a collective process of protecting the protecting the image of a brand, company or individual. Many times this involves a counter-attack on the source responsible for the damage. Every traffic intensive social network is utilized for the damage control effort. This might include – writing new Blogs from company heads, flurry of new articles, new Press releases etc.

Some of the most common defamation sites where anybody can vent their negative feelings are:

  •  RipOffReport.t.com
  •  Complaints.com
  •  ConsumerWebWatch.org
  •  My3Cents.com
  •  ConsumerAffairs.com
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