What is Brochure Design?
A brochure is one of the most valuable advertising tools for companies because of its versatility. Brochures can offer clients with useful information to take home at business meetings or in your office. They can also be made use of as an excellent mail piece for providing information in response to customer or client queries.
There are many options in Brochure design to be made right from the type of fold to the design of layout to how much information should be added. We at New Global Ventures create some stunning samples of brochure designs.
Useful Brochure Design Tips
Some fundamental tips for brochure design along with using a template will enable you to get started. We offer you a plethora of templates, which will aid you in designing the brochure.
Before you kick start things, keep in mind your targeted audience, purpose and style of course the style of your brochure. All three parameters should be related, and from these essential components should the choice for colors, fonts and other design elements be made. The purpose could be as simple as to inform clients or customers of a product line, services, or your company itself. Given the audience and purpose, what style would enable your brochure best communicate to your clients or customers.
The next step is to decide the size and fold of the brochure. The most common size is 8.5 x11 inches and the tri-fold brochure design is one of the most common design techniques, but most printers offer a lot of options, so choose one that will suit your style. Next, select the information and images that you will add to your brochure, and remember to include your contact information. Do not forget that that a brochure is just a short note of information and not a manual.
The next step involved in Brochure design is designing the cover of your brochure. Starting with the front page will help you decide a ‘feel’ to pass for the rest of your Company brochure design. The cover should comprise a headline that clearly states the purpose but also arouse interest, an image that speaks about the topic and perhaps a brief statement or two that stirs up a reader to open and read the brochure. Choose at least two typefaces with three to four colors that contrast well and go with two font sizes.
Decide which information will appear on which panels and write down the text being as concise as possible. Make use of bullets and headings to classify so that readers can easily read the brochure quickly and still get the most vital information.
Next, align the text for the purpose of uniformity and evenness. Ensure that pictures are arranged logically with the information to which it shares. Try to be consistent with the fonts, colors and alignment to create a design layout that is simple to follow and pleasant to the eye. Having too many boxes would mislead your customers. Rather, utilize space to limit clutter of information and always egg on movement through your brochure.